Thursday, May 23, 2013


The World's Best and Most Entertaining Commercials Showcased forOne Night Only at the American Cinematheque's Egyptian Theatre in Hollywood
Now here's a program that would make Don Draper cry with tears of joy. Advertising just doesn't get any better that these curated ads from around the world. Created and produced by Jean Marie Boursicot for more than 30 years, the world renowned international advertising cinema festival, The Night of the Ad Eaters®, featuring the world's best, creative and jaw-dropping commercials on the big screen from amongst 60 different nationalities, premieres in Los Angeles on May 31, 2013, 7:30pm, at the American Cinematheque's Egyptian Theatre in Hollywood.  Details about the content of the program can be found here. The oldest commercial is a 1917 ad featuring Charlie Chaplin!

A special three-hour edition of the international advertising cinema festival will be showcased at the Egyptian Theatre for one night only, featuring hundreds of amazing, entertaining commercials from 40 countries.  The Los Angeles program will include: 'Singing America' (popular songs in commercials produced in the USA);  some of our favorite stars featured in commercials; New York in commercials; selected European commercials; Pepsi commercials from different countries; Parisienne cigarette commercials shot by the world's best film directors, selected commercials from Great Britain, and cinematic blockbusters in commercials. Presented in two parts, there will be a complimentary wine reception for all ticket holders at the intermission. The box office will remain open through the break and tickets can be purchased to the later segment of the program as well as the entire program. Prices remain the same, And feel free to come as your favorite "Mad Men" character!

A one night only annual event with an enormous cult following internationally, The Night of the Ad Eaters is now heralded in more than in more than 100 cities in 40 countries worldwide including Tokyo, Paris, Moscow, Milan, Santiago de Chile, Beirut, Mexico City, Lisbon, Hong Kong and Geneva, attracting more than 300,000 enthusiasts.

Handpicked by AdEaters founder Boursicot from his own vast personal archive avoiding repetition and familiarity, the ads are amazing, intriguing, shocking, and funny, representing the vitality, creativity, passion and trends present in the world of advertising from around the globe, in this riotous cavalcade of commerce.  Based on a language shared by all, no subtitles are necessary for "The Night of The AdEaters," transcending all linguistic and cultural differences.   
Part 1. (1 hour)
  • Singing America. (Popular songs in commercials produced in the USA on 50-60th)
  • New York in Ads
  • Selected European Ads

Part 2. (2 hours)
  • Pepsi ads (Produced in different countries at different times)
  • Star Wars theme and characters in Ads
  • Selected ads from the Great Britain

4. World best directors making ads for Parisienne cigarettes:
Jean Luc Godard, David Lynch, Bakhtigar Khoudoynazarov, Giuseppe Tornatore, Emir Kusturica, Roman Polanski, Wim Wenders, Robert Altman, Joel & Ethan Cohen.

5. Movie stars in ads:
​Charles Chaplin (1917), Ziyi Zhang, Kim Basinger, Brad Pitt, Sean Connery, Pierce Brosnan, Jean Reno, George Clooney, Sharon Stone, Harrison Ford, Jackie Chan, Val Kilmer, Catherine Deneuve, Clive Owen, Gerard Depardieu, Hugh Laurie, Uma Thurman, Richard Gere, Leonardo DiCaprio, Melanie Griffith, Dustin Hoffman, Mickey Rooney, Tommy Tune, Paul Newman, Monica Bellucci, Jack Black

Gwen Deglise, film curator and programmer for the American Cinematheque in Hollywood, comments "The American Cinematheque is proud to present the first edition of this unique cultural program in Los Angeles at the Egyptian Theatre, and we anticipate that local audiences will enjoy it as much as audiences have all over the world."
Araz  Mamet, CEO of Amaze Pictures, the Los Angeles producer of The Night of the Ad Eaters®, states: "This unique festival created for Los Angeles will offer ads never  before seen in the U.S., classic and contemporary spots, and something for everyone. "
Tickets are available at (see links from the American Cinematheque website).

Sponsors for the Los Angeles edition include The American Cinematheque, United Nations Development
Program and  Partners include the Los Angeles Film School.

About The Cinematheque Jean Marie Boursicot

The Cinematheque Jean Marie Boursicot is the biggest and only film library in the world dedicated to TV and cinema commercials. At first, Jean Marie Boursicot only intended his cinematheque to serve as a resource for students of advertising, so he mainly approached business schools and professional training organizations. Wellreceived by the advertising community and supported by the major agencies, the Jean Marie Boursicot Cinematheque gradually expanded its activities. Jean Marie nevertheless soon realized that without public or private subsidies, he would have to find new financial resources to ensure the preservation of advertising archives and guarantee the Cinematheque's survival and independence.

In 1981, he therefore created the very first "Nuit des Publivores®" (in English: "The Night of the Ad Eaters"), called "Friandises", with two aims: to share his passion and collect the funds necessary for the care and restoration of old films. In short, the "Night of the Ad Eaters®" became advertising and advertising became the show. The cinema-crazy little boy had become the "guardian of the temple" and the "memory" of the ephemeral world of fashion and creativity.
Established in Switzerland since 2005, for insurance and copyright reasons, the "Jean Marie Boursicot Cinematheque" is now internationally recognized as the greatest existing museum in the global advertising-film sector.
The Cinematheque Jean Marie Boursciot in figures / The Activity, the Media, the Museum Statistics:
  • More than 950,000 films, 80 countries.
  • The annual contribution of the agencies: 750 correspondents across 80 countries, 10,000 to 20,000 new films a year.

General philosophy:
To make the Cinematheque, which receives no subsidies, thrive while enriching its contents.
Partnership with TV stations:
Broadcasting of the Night of the Ad Eaters (Rai 3, Canal +, France 2, TF1, TSR, RTBF)
Various retrospectives:
Illustrations of TV broadcasts, telefilms and feature films
Sale of turnkey shows (MCM, COMEDIE, PARIS PREMIERE, PRO TV Romania, QUATRE SAISONS Quebec,
Video publishing:
The Cinematheque produces numerous thematic compilations and documentaries about advertising, with numerous distributors (FOX PATHE EUROPA, POLYGRAM, STUDIOCANAL, UNIVERSAL).
Use by institutions:
The Cinematheque regularly collaborates with Paris's Pompidou Center, the Cité des Sciences and other museums and institutions, with permanent or temporary exhibits.
In early 2003, the Vienna Technology Museum (Technisches Museum Wien) opened a space dedicated to the Jean Marie Boursicot Cinematheque and the history of film advertisements.
Educational activities: 
The Cinematheque collaborates with numerous publishers of academic works, including, notably,  HACHETTE EDUCATION.
Jean Marie Boursicot gives numerous lectures in schools and universities in France and abroad.
Picture Research:
Most of the world's advertising agencies approach the Cinematheque regularly to obtain historic, thematic or sector-based film footage.
Read more on our   website