Wednesday, June 16, 2010

Everything You Ever Wanted to Know About Producing Web Entertainment

On Monday, June 21st at 7:30 PM, filmmakers, actors and others will have an opportunity to learn from professionals involved in creating web entertainment at a panel discussion focused on how to produce for the web, how to get your work seen, how to market your web series and best practices for interacting with with the major sites that stream web series and more.

Panelists include:

Jim Burns, Executive Producer of Fear Clinic,

Illeana Douglas, Creator/Writer/Actor, "Easy to Assemble"

Mark Gantt, Executive Producer/Co-Writer/Actor "The Bannen Way"

Peter Hyoguchi, CEO, Strike.TV

Amber J. Lawson, Comedy Publisher at

Brady Brim-DeForest, CEO of

David Fickas, Drama 3/4 Productions
and others to be announced.

The American Cinematheque at the Aero Theatre presents a panel discussion on web entertainment, web series creation, sustainability and growth, entitled EVERYTHING YOU NEED TO KNOW ABOUT PRODUCING WEB ENTERTAINMENT. Following moderated questions, audience members will have an opportunity to ask questions of the panelists.

Once just a revenue and career gamble, the world of web series creation is now becoming a vital life force all its own for emerging filmmakers, actors, producers and writers. Not only are careers getting started both in front of and behind the camera, but established celebrity participation and corporate endorsement of web series creation is on the rise.

Are you still resisting understanding the vast exposure the internet can provide your film career?

Yes, there is a BIG web entertainment world out there... but let’s set the stage for all of you filmmakers, producers, writers and actors looking for a start in the entertainment industry:

Here’s a little fact sheet to consider about today’s Web Entertainment industry:

The web entertainment industry includes ORIGINAL programming of every conceivable genre and classification (and a few yet to be defined) known to the established mainstream industry. Action, animation, cult, documentary, drama, experimental, exploitation, fantasy, horror, informational, LGBT, musical, noir, reality, sci-fi and talk original series can all be found on the internet. And then there are the comedies – situation, sketch, screwball, stand-up, sex, satire, parody and some really twisted blends!

Corporations as diverse as IKEA, Lexus, Altoids and Spherion are all getting involved in the creation of “branded” web series. Jaguar, Kodak, Verizon Wireless and Mountain Dew are coming to the playfield with financial support via “product integration”.

Academy Award nominees like Michael Lerner (BARTON FINK) and Robert Forester (JACKIE BROWN); Emmy Award winners/nominees like Lisa Kudrow (“Friends”), Megan Mullally (“Will & Grace”), Ed Begley, Jr. (“St. Elsewhere”) and Illeana Douglas (“Six Feet Under”); television beloveds Justine Bateman (“Family Ties”), Wil Wheaton (“Star Trek: The Next Generation”), Neil Patrick Harris (“Doogie Howser, M.D.); cult/horror superstars like Robert Englund and today’s hottest established talent like Zach Galifianakis (THE HANGOVER), Rosario Dawson (SIN CITY, SEVEN POUNDS); a host of the coolest and brightest new stars (Amir Blumenfeld, Nathan Fillion, Mark Gantt, Rachael Hip-Flores, Nicole Pacent et all); impressive new animators are all contributing new content exclusively to the web.

The mainstream, broadcast world has warmed up to buying and adapting web original series for the more traditional form of exhibition they offer. Catch Lisa Kudrow’s former web series original, WEB THERAPY, debuting on Showtime soon!

The coveted “Best Short Film” prize at the 2010 Sundance Film Festival did not go to an independently or film school made short film. A web designed short took top honors.

The Television Academy of Arts & Sciences in 2009 recognized web series DR. HORRIBLE’S SING-A-LONG BLOG with a “Prime Time” Emmy Award (Dr. Horrible beat out the likes of “Battlestar Galactica”, “The Daily Show”, “30 Rock” and Bruce Springsteen for the honor!)

The world has found its first American “webberty” in actor Felicia Day (THE GUILD).

Whether you are a budding filmmaker looking for a place to start, a smart producer looking for an arena to play in, an actor looking for a career start and a way to get in front of thousands of viewers or if you are just interested in learning more about the best web series out there, our June 21st Web Entertainment seminar is going to be completely invaluable to you!

It is high time to turn a brighter light on an end of the entertainment industry that all too frequently escapes the attention it deserves.

Monday, June 21 at 7:30 PM
American Cinematheque at the Aero Theatre
1328 Montana Avenue, Santa Monica, CA 90403
$12 Member, $15 Student/Senior, $20 General.
Buy Tickets | Official Website